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google tests "ads related to" notation above ppc ads
google is testing the insertion of a new line of text located above the top block of paid search advertisements. the "ads related to" notation appears for certain search queries. a similar test appeared last year but was never fully rolled out.ppc & mobile marketing tips from q1 2012 industry analysts
two new q1 2012 paid search reports reinforce the strong growth of the ppc market, driven by higher click-through-rates and lower costs-per-click in the mobile space. industry analysts share tips for marketers looking to maximize returns in q2.spying on ppc advertising and seo competition = major competitive advantage
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